INSTAIN: New and lust-worthy from theBalm

I was thinking about makeup (hello, when am I not) brands this morning and as I’ve been mulling over a couple of purchases from theBalm, I decided to head over to their website to read some product descriptions. A selection of their products are available locally (inside Beauty Bar) but we don’t really get up-to-date stock here–for example, we finally have Meet Matt(e), but Nude ‘Tude and Meet Matt(e) Naked have not washed up on our shores. The newest addition to our local selection is theBalm’s eyeshadow primer, Put A Lid On It— this is what I’m thinking of trying out soon, as an alternative to the UD shadow primer. That’s what I wanted to look up when I visited their site this morning… and I saw this:

Screen Shot 2013-07-26 at 11.20.37 AMHoly moly. NEW BLUSHES? In adorable vintage Vogue/InStyle (is InStyle that old?) packaging? Each named after fabric patterns and featuring adorable illustrations on theBalm cardboard packaging that I absolutely adore? I. WANT. THEM. ALL.

Immediately started looking at reviews online and it seems that the product was launched in April of this year. Temptalia has reviewed only one shade so far– Argyle — and the formula seems promising! The ones that I have my eyes on are Houndstooth and Pinstripe… and heck, I want the rest of them, too, just like I said!

Screen shot 2013-04-12 at 8.21.13 PMPhoto from The Happy Sloths, a blog that has done a review for each shade already! Click here or on the photo to see that post.

I’m already thinking of ways to get my hands on these blushes as soon as possible… theBalm does ship internationally, but I would have to pay a crazy amount on shipping and customs fees to have them sent here. My mom will be in the US in September, so that’s probably the soonest that I may be able to order these. Sigh. I suppose all good things are worth the wait anyway!

**EDIT: Just saw this! Beaty Bar posted it on Instagram quite some time ago so hopefully I’ll be seeing INSTAIN soon! 

Screen Shot 2013-07-31 at 6.04.09 PM

4 responses to INSTAIN: New and lust-worthy from theBalm

    • Mariana – Author

      Uh oh… I have enough eyeshadows but if I see that in front of me… Self control out the window!

      • I know what you mean, I am trying to stay away from makeup counters. So far, it’s working! :)

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