theBalm is a cosmetics brand that I loved from the moment I first set eyes on their packaging. The first products I actually picked up and tried were the liquid Time Balm concealer and the Shady Lady eyeshadow palette (Vol. 2) and from then on it was not just love but obsession. Not that obsession is greater than love but… you get the point. Huge plus that their products are paraben free and the company is cruelty-free (they don’t test on animals). If you visit their website, you’ll see Wheezie the pug in the upper right corner, and if you read about theBalm’s team, you’ll see a love for dogs runs in the company. So adorable. I like getting to know brands like theBalm…
…by both reading about their company and buying their stuff, like Put A Lid On It (625Php), their uh-mazing eyelid primer. The packaging is, as usual, super cute but the real best part about all of theBalm’s products that I’ve tried is that what’s inside the packaging is even better.
The primer comes in a squeezy tube with a pointed tip dispenser, which makes it easy to control the amount of product you use each time. It is also more hygienic than a doefoot applicator or dipping a finger into a pot filled with product. The tube looks (in shape) a lot like the new Urban Decay Primer Potion packaging and in fact they contain nearly the same amount of product. 11.8 mL in theBalm and 11 mL in UD. Price points vary by only two USD with UDPP being the pricier option, so theBalm wins out by a tiny bit when it comes to value for money. Urban Decay does offer a pro size of their UDPP though, so if you use heaps of eye shadow primer, that would be the most sulit option.
Put A Lid On It is different from the UDPP in many ways other than price point. The consistency of Put A Lid On It is silicone-like while the UDPP is more of a thick cream. In the photo above (sorry, I know the focus is off) you can see that Put A Lid On It is a little translucent. It feels like a gel and when you smooth it on the lids it evens out the color a bit and you can really feel the slippery texture that is reminiscent of silicone based face primers. It does have two types of silicone in the ingredients list, which I worried would irritate my skin, but no problems so far.
What’s a little funny about this primer (especially if you’re used to the UDPP) is that you need to let it set for a minute before applying eyeshadow. That was a little annoying at first, but I got used to it and it is much, much easier to blend eyeshadow on top of this primer than it is with the UDPP. I still use both primers because they’re at par when it comes to making the pigment in eyeshadows pop and last longer, but I have noticed that when blending is important to a look (and really, when is it not), I will tend to choose Put A Lid On It. The most important difference to me as a consumer though is that Put A Lid On It is readily available locally. No need to stock up on UDPP when I’m abroad or make bilin to relatives. That’s a huge relief. theBalm really hit it out of the park with this primer and I couldn’t be happier with it. Even the setting time isn’t a real drawback to me– only something that took a while to get accustomed to. Even if it were available locally, I don’t think I’d repurchase the UDPP and while I didn’t mean for this review to be a comparison, it was kind of unavoidable. If you’ve not tried either primer and you’re choosing between the two, I’d say go for Put A Lid On It if you can get your hands on it and assuming you have no problem with silicones. It’s a great primer overall and it’s a joy to look at every time!
The next product from theBalm that I’ll be talking about are the INSTAIN blushes that I was so very excited to get my hands on. Watch out for that!
Any experience with theBalm yourself? How do you like the brand? :)