Two weeks ago (as my instagram post can tell you, hehe) I attended the official launch of Bioderma into the Philippine market. That’s right–it’s offish! You can now pick up the world-famous micellar water from the brand at Watson’s branches nationwide. It’s not just the Sensibio H2O Micelle Solution that’s come in, though. You can now enjoy Bioderma’s entire range of skincare. The brand launch was the perfect opportunity for me (and, consequently, you guys too) to get to know the brand better as a whole. After everything was said and done, I was beyond ecstatic to be able to say that this French brand has washed up on our shores. The night before the press launch, Bioderma also held an event for dermatologists around the Philippines. The brand really focuses on helping the skin repair itself and remain healthy with the help of natural biological ingredients. Our host for the afternoon, Bianca Valerio, filled us in on the brand’s innovative approach to the world of skincare: with a model of healthy skin in mind, the concept of biological mimetism to guide, and a driven mission towards dermatological safety. Ok so now you are wondering: what is this “biological mimetism” hullaballoo?
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