A week ago Maybelline hosted a luncheon to announce the launch of their newest foundation: White Super Fresh (299.00 Php)*. The formula is an Asia-exclusive as it was created with our hot, humid weather in mind. It’s been dubbed the “no touchup powder foundation” because unlike other foundations that just melt off over the course of the day, this one is meant to stay put and stay fresh for 12 hours.
Whenever a foundation claims to last that long my interests are piqued, so I was glad to be able to attend the launch and get to know and understand the product a little better. White Super Fresh won’t be available until February 28, but let me tell you now that it’s something you’ll want to mark your calendars for. At the launch, press and bloggers got to play with some samples and discover what makes it different–why it’s going to live up to its claims.